BUXOM

Creative/Art Direction + Design

As a small, energetic brand founded in 2006,  Buxom needed an updated look and feel to reflect its “Big, Bold and Sexy” tagline. We created an evolution in the same framework : “Fun, Fierce, Forward”, and refreshed the brand guidelines to bring a colorul, expressive, and inclusive direction from lighting to casting. 


^{Global Director of Makup and Artistry: David Birdwell
Photographers: Rochelle Brock, Alana Tyler Slutsky, Lara Callahan, Sacha Perlstein, Mary Fix, Tory Rust
Hair: Jeannie Syfu, Andrita, Clara Leonard
Still Life Photographers: Tom Medvedich, Keith Greenbaum, Rikky Fernandez, Victor Prado, Jon Paterson
Prop Stylists: Jessica Oshita, Erica Oblak, Renee Flugge, Michelle Longo}

360 Campaign : Social, Paid, PDP, VM

Buxom goes roller disco for holiday season with a fun, campy nod back to the days of sequins, neon lights, and bold makeup looks. 


^{Photographer: Rochelle Brock
MUA:David Birdwell
Hair: Andrita
Stylist: Rebecca Dennet
Product Photographer: Victor Prado
Prop Stylist: Jessica Oshita}

360 Campaign : Social, Paid, PDP, VM 

Buxom partnered with celebrity ambassador, Shay Mitchell, to launch Wanderlust Blush in January. We created the illusion of a tropical getaway, with Wanderlust Blush transporting you to warmer days with its sensorial, shimmering touch. 


^{Photographer/Director: Zoey Grossman
MUA: Ash K Holm, David Birdwell
Hair: Jesus Guerrero
Product Photographer: Tom Medvedich
Prop Stylist: Renee Flugge} 

360 Campaign : Social, Paid, PDP, VM/Print +

Buxom partnered with celebrity makeup artist, Ash K Holm to create an exclusive eyeshadow palette to showcase her favourite shades and finishes.


^{Photographer: Angelo Sgambati
Makeup and Artistry: Ash K Holm
Stylist: Natasha Deveraux}

360 Campaign : Social, Paid, PDP

Buxom reinforces its position as the #1 Plumping Lip Gloss with its Full-On Plump Lip Gloss and Lipsticks. We used magnifying lenses to show the shimmering, glassy, sensorial textures of the products.


^{Photographer: Mary Fix
Makeup and Artistry: David Birdwell
Hair: Andrita}

360 Campaign : Social, Paid, PDP, VM

Partnered with Tiktok studios + some of Tiktok’s biggest beauty influencers to create a custom music track for the launch of Buxom’s Plump Shot Lip Serum.

^{Photographer: Mary Fix
Makeup and Artistry: David Birdwell
Hair: Andrita}