BareMinerals
Creative Director, Art Direction + Design
The Power of Good Campaign
ft. Letitia Wright,
Hailey Bieber,
Rosie Huntington-Whiteley
Hailey Bieber,
Rosie Huntington-Whiteley
360 Campaign : Social, Paid, PDP, VM+
We created a brand equity campaign kicking off with Letitia Wright and a secondary phase featuring Hailey Bieber and Rosie Huntington-Whitely, to highlight BareMineral’s new brand platform: The Power of Good. It featured in D/OOH in major cities including Times Square, NYC and Picadilly Circus, London.
Director: Ellen Yoon, Zoey Grossman
DP: Tristan Sheridan
Photographer: Zoltan Tombor, Tom Schirmacher
Makeup: Chris Colbeck, Hair: Gavin Harwin
Stylist: Caroline Titcumb
PR Coverage:
ELLE PR Coverage
Cosmetics Business
We created a brand equity campaign kicking off with Letitia Wright and a secondary phase featuring Hailey Bieber and Rosie Huntington-Whitely, to highlight BareMineral’s new brand platform: The Power of Good. It featured in D/OOH in major cities including Times Square, NYC and Picadilly Circus, London.
Director: Ellen Yoon, Zoey Grossman
DP: Tristan Sheridan
Photographer: Zoltan Tombor, Tom Schirmacher
Makeup: Chris Colbeck, Hair: Gavin Harwin
Stylist: Caroline Titcumb
PR Coverage:
ELLE PR Coverage
Cosmetics Business
Complexion Rescue Defense ft. Katie Jane Hughes
360 Campaign : Social, Paid, PDP, VM+
New launch campaign for Complexion Rescue Defense Tinted Moisturizer. Showcases protection against UV and Blue light.
Co-Art Direction + Design with Taylor Diglio
MUA tutorial by Katie Jane Hughes.
Photographer: Tom Schirmacher
Makeup: Mariel Barrera
Hair: Gavin Harwin
Stylist: Nina Fenton
New launch campaign for Complexion Rescue Defense Tinted Moisturizer. Showcases protection against UV and Blue light.
Co-Art Direction + Design with Taylor Diglio
MUA tutorial by Katie Jane Hughes.
Photographer: Tom Schirmacher
Makeup: Mariel Barrera
Hair: Gavin Harwin
Stylist: Nina Fenton
