EltaMD
Creative Director, Art Direction + Design
2024-present
The DermDifference
360 Campaign : Social, Paid, PDP +
EltaMD is the #1 most recommended, trusted and personally used sunscreen brand in the US and it’s a big deal when the pros prefer EltaMD. We created the DermDifference brand platform to highlight the importance of dermatologists’ voices and expertise in the skincare category and why EltaMD SPF products are set apart from the rest Through this platform, we created a series called ‘Skin Stories’ in partnership with Hearst Media to capture the humanity and expertise of derms through their personal storytelling and recommendations.
Production: HearstMade Studios
EltaMD is the #1 most recommended, trusted and personally used sunscreen brand in the US and it’s a big deal when the pros prefer EltaMD. We created the DermDifference brand platform to highlight the importance of dermatologists’ voices and expertise in the skincare category and why EltaMD SPF products are set apart from the rest Through this platform, we created a series called ‘Skin Stories’ in partnership with Hearst Media to capture the humanity and expertise of derms through their personal storytelling and recommendations.
Production: HearstMade Studios
UV Skin Recovery
360 Campaign : Social, Paid, PDP +
EltaMD launched an innovative new SPF that protects and recovers sensitive skin.
Photographer/Director: Alana Tyler Slutsky
MUA: Viktorija Bowers
Hair: Jeannie Syfu
Prop Stylist: Elizabeth Press
EltaMD launched an innovative new SPF that protects and recovers sensitive skin.
Photographer/Director: Alana Tyler Slutsky
MUA: Viktorija Bowers
Hair: Jeannie Syfu
Prop Stylist: Elizabeth Press
Deep Tint :
UV Clear + UV Daily
360 Campaign : Social, Paid, PDP +
EltaMD saw and understood the gap in effective and conscious mineral hybrid spfs for skin of color. So they worked with Dr. Deon Hines, Ph.D., a Colgate-Palmolive Principal Scientist, passionate about creating products that work for all skin tones. She worked with her teammates to develop this breakthrough formula that provides full sun defense without leaving a white cast. It works across multiple deeper skintones, even as a mineral hybrid SPF.
Photographer/Director: Alana Tyler Slutsky
DP: Max Lipka
MUA: Viktorija Bowers
Hair: Jeannie Syfu
Prop Stylist: Jessica Oshita
EltaMD saw and understood the gap in effective and conscious mineral hybrid spfs for skin of color. So they worked with Dr. Deon Hines, Ph.D., a Colgate-Palmolive Principal Scientist, passionate about creating products that work for all skin tones. She worked with her teammates to develop this breakthrough formula that provides full sun defense without leaving a white cast. It works across multiple deeper skintones, even as a mineral hybrid SPF.
Photographer/Director: Alana Tyler Slutsky
DP: Max Lipka
MUA: Viktorija Bowers
Hair: Jeannie Syfu
Prop Stylist: Jessica Oshita
