MAKE UP FOR EVER
Director, Creative + VM, North America
2022-2024
Face Essentials Palette
360 Campaign : Social, Paid, PDP, VM/Print +
Make Up For Ever’s Face Essentials Palette went viral on social so to continue the momentum, we created a mix of assets from dynamic application videos that highlight “A Full Face in a Case” functionality of the palette, to UGC-style owned content and educational assets across platforms
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
Make Up For Ever’s Face Essentials Palette went viral on social so to continue the momentum, we created a mix of assets from dynamic application videos that highlight “A Full Face in a Case” functionality of the palette, to UGC-style owned content and educational assets across platforms
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
HD Skin Hydra Glow
Consideration/Conversion Assets : Social, Paid, PDP, VM/Print +
Created owned and retailer assets that focus on transformative before/afters, benefits, application, and how-to’s, PR packaging, and VM design.
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
Created owned and retailer assets that focus on transformative before/afters, benefits, application, and how-to’s, PR packaging, and VM design.
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
Artist Color Pencil
360 Campaign : Social, Paid, PDP, VM/Print +
Artist Color Pencil is a beloved, cult-favorite from professional make up artists to every day people. It’s always going viral on social, so we wanted to celebrate and re-promote a best-seller using an infinite scroll as a nod to its virality.
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
Artist Color Pencil is a beloved, cult-favorite from professional make up artists to every day people. It’s always going viral on social, so we wanted to celebrate and re-promote a best-seller using an infinite scroll as a nod to its virality.
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
Events & Pop Ups
Product Launches and PR Events
Worked with PR and social teams to provide creative direction and designed assets for events and pop ups in US and Canada.
PR Company/Production: Public Occurences
Worked with PR and social teams to provide creative direction and designed assets for events and pop ups in US and Canada.
PR Company/Production: Public Occurences
HD Skin Concealer
Consideration/Conversion Assets : Social, Paid, PDP, VM/Print +
Created owned and retailer assets that focus on transformative before/afters, benefits, application, and how-to’s, PR packaging, and VM design.
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
Created owned and retailer assets that focus on transformative before/afters, benefits, application, and how-to’s, PR packaging, and VM design.
Photographer/Director: Alana Tyler Slutsky
DP/Editor: Max Lipka @Lushpop
MUA: Eddie Duyos, Randi Orlinsky
Hair: Jeanie Syfu
Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff
