PCA Skin
Creative Director, Art Direction + Design
2024-present
Hyaluronic Acid Boosting Serum
360 Campaign : Social, Paid, PDP +
Created a omnichannel campaign for PCA Skin’s Hyaluronic Acid Boosting Serum, a top performing HA Serum on the market, containing a multi-weighted blend of HA acids that is able to hydrate the skin at the surface and below.
Photographer/Director: Alana Tyler Slutsky
MUA: Viktorija Bowers
Hair: Jeannie Syfu
Product Photographer/Director: Keith Greenbaum
Prop Stylist: Brian Byrne
Created a omnichannel campaign for PCA Skin’s Hyaluronic Acid Boosting Serum, a top performing HA Serum on the market, containing a multi-weighted blend of HA acids that is able to hydrate the skin at the surface and below.
Photographer/Director: Alana Tyler Slutsky
MUA: Viktorija Bowers
Hair: Jeannie Syfu
Product Photographer/Director: Keith Greenbaum
Prop Stylist: Brian Byrne
Process Below:
Final Assets:
