Rebecca Minkoff
Art Direction + Design
Spring 2017 Collection Social Assets
Social, Paid
We flew out to LA for a fun lifestyle shoot, featuring the Spring 2017 Collection and all things LA.
Photographer: Lani Trock
Model: Abrielle Stedman
We flew out to LA for a fun lifestyle shoot, featuring the Spring 2017 Collection and all things LA.
Photographer: Lani Trock
Model: Abrielle Stedman
Site Redesign
Ecomm, Digital
Assisted Creative Director and VP of Brand in re-designing and re-platforming the e-commerce site in partnership with ageBVA, integrating UX/CX best practices and creating a robust and engaging new experience. As a designer, I worked on full monthly site refreshes in tandem with the ecomm/CRM teams, designing homepages, category + in-grid banners, post purchase assets, emails/promotional assets, and paid banners ads.
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
Assisted Creative Director and VP of Brand in re-designing and re-platforming the e-commerce site in partnership with ageBVA, integrating UX/CX best practices and creating a robust and engaging new experience. As a designer, I worked on full monthly site refreshes in tandem with the ecomm/CRM teams, designing homepages, category + in-grid banners, post purchase assets, emails/promotional assets, and paid banners ads.
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
Fall 2017 Collection Runway Show, Live in NYC
Ecomm, Digital
Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
Spring 2017 Collection Runway Show, Live in LA
Ecomm, Digital
Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.
VP of Brand: Tony Pham, Creative Director: Leslie Okkerse
Digital Design
Ecomm, Digital
Emails, Promos, Evites, and more
Emails, Promos, Evites, and more
