e.l.f. beauty

e.l.f. cosmetics and e.l.f. skin

Creative Direction, Art Direction, Design

Candy Land:
Glow Reviver Melting
Lip Balms

Social, Paid

E.l.f.’s viral Glow Reviver Melting Lip Balms are flavor inspired balms that speak to every craving. E.l.f. leaned into the community’s MOST requested flavors and fully delivered with two new flavors just in time for Halloween: Cotton Candy and Peach Ring.

^{AD: Perri Vaaler
Photographer: Marian Sell}
^{Video: Jonathan Galan}
^{MUA: Crystal Gossman}
^{SL Photographer: Ben Alsop}
^{Prop Stylist: Chris Gaskill + Jessica Oshita}

No e.l.f.ing way:
10 Under $10

Social Campaign

E.l.f. took to social to highlight their e.l.f.fordable pricing without compromising on quality with 10 amazing products under $10.

Agency: D1A

Summer Sips:
Glow Reviver Melting Lip Balm Shimmer Shades

360 Campaign

E.l.f.’s viral Glow Reviver Melting Lip Balms are flavor inspired balms that speak to every craving. This time, the community was asking for shimmer and e.l.f delivered with 3 drink inspired shades with a sparkle, just in time for summer.

^{AD: Imani McClure}
^{Photographer/Director: Alana Tyler Slutsky
MUA/Hair: Crystal Gossman
Wardrobe: Gabriela Langone
SL Photographer: Alana Tyler Slutsky
Prop Stylist: Chris Gaskill + Erica Oblak}
^{Video + Editing: Andy Akbik}