Ellen Yoon

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<channel>
	<title>Ellen Yoon</title>
	<link>https://ellenyoon.cargo.site</link>
	<description>Ellen Yoon</description>
	<pubDate>Mon, 15 Dec 2025 22:09:22 +0000</pubDate>
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	<item>
		<title>Tory Burch</title>
				
		<link>https://ellenyoon.cargo.site/Tory-Burch</link>

		<pubDate>Mon, 15 Dec 2025 22:09:22 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/Tory-Burch</guid>

		<description>
	
Tory Burch
Creative / Art Direction


	&#38;nbsp; 


	Tory Burch Sublime 
Eau de Parfum and Eau de Toilette


	Fragrance Notes Campaign Imagery
Still lifes to feature the intriguing alchemy of leather blended with delicate rose and Osmanthus flower, earthy vetiver and bright mandarin to create a scent with a unique and sexy dimension of the SUBLIME fragrance.Photographer/Director: Toby MacFarlan PondSet/Props: Jocelyn Beaudoin


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Tory Burch Shimmer Body Oil

	
Campaign ImageryTory Burch brings to the intriguing alchemy of her SUBLIME fragrance to a shimmer body oil.
Photographer: Cason Latimer
Set/Props: Erin Lark Gray

	
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	&#38;nbsp; 

	
	&#38;nbsp; &#38;nbsp; &#38;nbsp;

	
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	<item>
		<title>Personal Projects</title>
				
		<link>https://ellenyoon.cargo.site/Personal-Projects</link>

		<pubDate>Mon, 17 Mar 2025 02:13:13 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/Personal-Projects</guid>

		<description>
	Personal Projects
Creative / Art Direction + Design


	&#38;nbsp; 


Éditaires 


	Beauty Editorial
Partnered with Alana Tyler Slutsky for Éditaires Magazine for a lip-focused spring/summer editorial featuring&#38;nbsp;@toeisupicha&#38;nbsp;
Photograher: Alana Tyler SlutskyMUA: Andie Markoe-Byrne
Hair: Niko Weddle
Prop Stylist: Jessica Oshita

	
&#38;nbsp;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp;
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	<item>
		<title>EltaMD</title>
				
		<link>https://ellenyoon.cargo.site/EltaMD</link>

		<pubDate>Mon, 17 Mar 2025 16:18:55 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/EltaMD</guid>

		<description>
	
EltaMD
Creative Director, Art Direction + Design


	&#38;nbsp; 


The DermDifference
	
	360 Campaign : Social, Paid, PDP +
EltaMD is the #1 most recommended, trusted and personally used sunscreen brand in the US and it’s a big deal when the pros prefer EltaMD. We created the DermDifference brand platform to highlight the importance of dermatologists’ voices and expertise in the skincare category and why EltaMD SPF products are set apart from the rest Through this platform, we created a series called ‘Skin Stories’ in partnership with Hearst Media to capture the humanity and expertise of derms through their personal storytelling and recommendations.&#38;nbsp;
Production: HearstMade Studios


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	&#38;nbsp; 


	UV Skin Recovery
	

	360 Campaign : Social, Paid, PDP +
EltaMD launched an innovative new SPF that protects and recovers sensitive skin.&#38;nbsp;
Photographer/Director: Alana Tyler SlutskyMUA: Viktorija BowersHair: Jeannie SyfuProp Stylist: Elizabeth Press


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	&#38;nbsp; 


	Deep Tint : 
UV Clear + UV Daily
	

	360 Campaign : Social, Paid, PDP +
EltaMD saw and understood the gap in effective and conscious mineral hybrid spfs for skin of color. So they worked with Dr.&#38;nbsp;Deon Hines, Ph.D., a Colgate-Palmolive Principal Scientist, passionate about creating products that work for all skin tones. She worked with her teammates to develop this breakthrough formula that provides full sun defense without leaving a white cast. It works across multiple deeper skintones, even as a mineral hybrid SPF.
Photographer/Director: Alana Tyler Slutsky
DP: Max LipkaMUA: Viktorija BowersHair: Jeannie SyfuProp Stylist: Jessica Oshita

	
	&#38;nbsp; &#38;nbsp; &#38;nbsp;

	
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&#60;img width="1542" height="1748" width_o="1542" height_o="1748" data-src="https://freight.cargo.site/t/original/i/27d9a341ef7e656202f9f28f70ca871a37e0045c81421a6813333a165606f4fe/Screenshot-2025-04-02-at-10.08.06PM.png" data-mid="229185607" border="0"  src="https://freight.cargo.site/w/1000/i/27d9a341ef7e656202f9f28f70ca871a37e0045c81421a6813333a165606f4fe/Screenshot-2025-04-02-at-10.08.06PM.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f869eebe873cc8986b69736d40eba828d248452b1c76123be3928d939221ff21/_2-RTBs.jpg" data-mid="229185616" border="0"  src="https://freight.cargo.site/w/1000/i/f869eebe873cc8986b69736d40eba828d248452b1c76123be3928d939221ff21/_2-RTBs.jpg" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4f28867c34626a87fb83e9d67bff70ba17cbc926735ee15ad912364ed69a02c5/9_EltaMD.jpg" data-mid="229185611" border="0"  src="https://freight.cargo.site/w/1000/i/4f28867c34626a87fb83e9d67bff70ba17cbc926735ee15ad912364ed69a02c5/9_EltaMD.jpg" /&#62;
&#60;img width="1102" height="1312" width_o="1102" height_o="1312" data-src="https://freight.cargo.site/t/original/i/3b91628e7783f5517b2cfd185853ff8627ca25d4cd1ba0df68f2531ca877e4e0/Screenshot-2025-04-02-at-10.09.04PM.png" data-mid="229185603" border="0"  src="https://freight.cargo.site/w/1000/i/3b91628e7783f5517b2cfd185853ff8627ca25d4cd1ba0df68f2531ca877e4e0/Screenshot-2025-04-02-at-10.09.04PM.png" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f72232b108a5658d61f602a8d9023230e02e076dcfc6b5547a07131509d71a1f/_3-Clinical-Claims.jpg" data-mid="229185615" border="0"  src="https://freight.cargo.site/w/1000/i/f72232b108a5658d61f602a8d9023230e02e076dcfc6b5547a07131509d71a1f/_3-Clinical-Claims.jpg" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a4d32883e88bf3ef56fb5ca834e2619d666d259ba61399edfc0f9b3cb96717ca/_5-BA.jpg" data-mid="229185613" border="0"  src="https://freight.cargo.site/w/1000/i/a4d32883e88bf3ef56fb5ca834e2619d666d259ba61399edfc0f9b3cb96717ca/_5-BA.jpg" /&#62;
&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/206b30ee5fa10aee71dc1919a4a018548e5095b57ad1f6f719cd0e55d6ce390a/_6-Featuring-Invisible-Blend.jpg" data-mid="229185612" border="0"  src="https://freight.cargo.site/w/1000/i/206b30ee5fa10aee71dc1919a4a018548e5095b57ad1f6f719cd0e55d6ce390a/_6-Featuring-Invisible-Blend.jpg" /&#62;
&#60;img width="1812" height="1836" width_o="1812" height_o="1836" data-src="https://freight.cargo.site/t/original/i/a94ffbcec23d59a340f217cac7c363397808bea36063bc1094805e89c61f64dd/Screenshot-2025-04-02-at-9.53.54PM.png" data-mid="229185608" border="0"  src="https://freight.cargo.site/w/1000/i/a94ffbcec23d59a340f217cac7c363397808bea36063bc1094805e89c61f64dd/Screenshot-2025-04-02-at-9.53.54PM.png" /&#62;
&#60;img width="2330" height="1916" width_o="2330" height_o="1916" data-src="https://freight.cargo.site/t/original/i/eed763e23eb09837a1333fa735ee180c40683b164803663bab61cb969d325bf8/Screenshot-2025-04-02-at-10.08.49PM.png" data-mid="229185604" border="0"  src="https://freight.cargo.site/w/1000/i/eed763e23eb09837a1333fa735ee180c40683b164803663bab61cb969d325bf8/Screenshot-2025-04-02-at-10.08.49PM.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>PCA Skin</title>
				
		<link>https://ellenyoon.cargo.site/PCA-Skin</link>

		<pubDate>Tue, 01 Apr 2025 21:14:34 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/PCA-Skin</guid>

		<description>
	
PCA SkinCreative Director, Art Direction + Design


	&#38;nbsp; 


Hyaluronic Acid Boosting Serum
	
	360 Campaign : Social, Paid, PDP +
Created a omnichannel campaign for PCA Skin’s Hyaluronic Acid Boosting Serum, a top performing HA Serum on the market, containing a multi-weighted blend of HA acids that is able to hydrate the skin at the surface and below. 
Photographer/Director: Alana Tyler SlutskyMUA: Viktorija BowersHair: Jeannie SyfuProduct Photographer/Director: Keith GreenbaumProp Stylist: Brian Byrne&#38;nbsp;


Process Below:

	
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/1985068190fb6d8294c4749880f9496df9293d4626fff02a51b39cd99fc271c1/PCA_HABS.jpg" data-mid="229130713" border="0"  src="https://freight.cargo.site/w/1000/i/1985068190fb6d8294c4749880f9496df9293d4626fff02a51b39cd99fc271c1/PCA_HABS.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/af0087bd5d59b4a2da9fbbe4028e66a7b33ba881826b51853d85f2335889c6bd/PCA_HABS-1.jpg" data-mid="229130712" border="0"  src="https://freight.cargo.site/w/1000/i/af0087bd5d59b4a2da9fbbe4028e66a7b33ba881826b51853d85f2335889c6bd/PCA_HABS-1.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/316c9b94ddc1069b328ac8c8273e7be6f1cae139a60c53035507da43fbeb9d28/PCA_HABS-2.jpg" data-mid="229130711" border="0"  src="https://freight.cargo.site/w/1000/i/316c9b94ddc1069b328ac8c8273e7be6f1cae139a60c53035507da43fbeb9d28/PCA_HABS-2.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/ce2807e9dcb8dba4a54a2a787656796cfba2830ce1763a22b0cd535b83fa6aed/PCA_HABS-3.jpg" data-mid="229130709" border="0"  src="https://freight.cargo.site/w/1000/i/ce2807e9dcb8dba4a54a2a787656796cfba2830ce1763a22b0cd535b83fa6aed/PCA_HABS-3.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/b44392199c44fe60ade7f9b8f67ecf6f50b0ae2dbfcf5471f69c0b02a1c59637/PCA_HABS-4.jpg" data-mid="229130708" border="0"  src="https://freight.cargo.site/w/1000/i/b44392199c44fe60ade7f9b8f67ecf6f50b0ae2dbfcf5471f69c0b02a1c59637/PCA_HABS-4.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/ba32856c9874938d6600543c67d95dc41f6ef3c6a3ac03f73d873511cc5a4dae/PCA_HABS-5.jpg" data-mid="229130707" border="0"  src="https://freight.cargo.site/w/1000/i/ba32856c9874938d6600543c67d95dc41f6ef3c6a3ac03f73d873511cc5a4dae/PCA_HABS-5.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/0571e54730ad931f3ad9b8c648b1943c6f99e50a0c96ce355005df10f85291f4/PCA_HABS-6.jpg" data-mid="229130706" border="0"  src="https://freight.cargo.site/w/1000/i/0571e54730ad931f3ad9b8c648b1943c6f99e50a0c96ce355005df10f85291f4/PCA_HABS-6.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/3eb9341d6a03ae4859c0aa3385e189fe8e4f585d67348357c2b8556379d92e29/PCA_HABS-7.jpg" data-mid="229130705" border="0"  src="https://freight.cargo.site/w/1000/i/3eb9341d6a03ae4859c0aa3385e189fe8e4f585d67348357c2b8556379d92e29/PCA_HABS-7.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/e240f5551b9f934698c38c117772eccd16ef7d566cd22ef1be576c4c3769d1f2/PCA_HABS-8.jpg" data-mid="229130704" border="0"  src="https://freight.cargo.site/w/1000/i/e240f5551b9f934698c38c117772eccd16ef7d566cd22ef1be576c4c3769d1f2/PCA_HABS-8.jpg" /&#62;
&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/a1d550f727fcf71d44a983e0093bcc5ae74f049e5043c267f1a715b318a4b30f/PCA_HABS-10.jpg" data-mid="229130702" border="0"  src="https://freight.cargo.site/w/1000/i/a1d550f727fcf71d44a983e0093bcc5ae74f049e5043c267f1a715b318a4b30f/PCA_HABS-10.jpg" /&#62;


	Final Assets:


&#60;img width="1508" height="1854" width_o="1508" height_o="1854" data-src="https://freight.cargo.site/t/original/i/12a04ca2b493dea7a5e4bd556df5750050838d59949f9be299693ec8ba85d263/Screenshot-2025-06-25-at-6.14.40PM.png" data-mid="235286963" border="0"  src="https://freight.cargo.site/w/1000/i/12a04ca2b493dea7a5e4bd556df5750050838d59949f9be299693ec8ba85d263/Screenshot-2025-06-25-at-6.14.40PM.png" /&#62;
&#60;img width="355" height="512" width_o="355" height_o="512" data-src="https://freight.cargo.site/t/original/i/60d9314bc35237c831054b821fd8e27693e54312b9e626b1d59fb3fe0fe307ea/pca2.jpg" data-mid="229130751" border="0"  src="https://freight.cargo.site/w/355/i/60d9314bc35237c831054b821fd8e27693e54312b9e626b1d59fb3fe0fe307ea/pca2.jpg" /&#62;
&#60;img width="932" height="1436" width_o="932" height_o="1436" data-src="https://freight.cargo.site/t/original/i/91d13eadf87de37e9a4f042c59145d7dbe0a36810f7a859c5abe71f6683d3825/unnamed-1.png" data-mid="229130753" border="0"  src="https://freight.cargo.site/w/932/i/91d13eadf87de37e9a4f042c59145d7dbe0a36810f7a859c5abe71f6683d3825/unnamed-1.png" /&#62;
&#60;img width="1538" height="1558" width_o="1538" height_o="1558" data-src="https://freight.cargo.site/t/original/i/ec7272c7d85a1f47ad20172cdd65f7d5d46ffe3543b73bf314d0a27941d3ae40/unnamed-2.png" data-mid="229130752" border="0"  src="https://freight.cargo.site/w/1000/i/ec7272c7d85a1f47ad20172cdd65f7d5d46ffe3543b73bf314d0a27941d3ae40/unnamed-2.png" /&#62;
&#60;img width="1408" height="1578" width_o="1408" height_o="1578" data-src="https://freight.cargo.site/t/original/i/75607765d1299da6faadf77bf217a812a25974197cdb73aece03e4730c70c111/unnamed.png" data-mid="229130754" border="0"  src="https://freight.cargo.site/w/1000/i/75607765d1299da6faadf77bf217a812a25974197cdb73aece03e4730c70c111/unnamed.png" /&#62;


	 &#38;nbsp;


	&#38;nbsp; &#38;nbsp; &#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Make Up For Ever</title>
				
		<link>https://ellenyoon.cargo.site/Make-Up-For-Ever</link>

		<pubDate>Wed, 12 Mar 2025 01:49:27 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/Make-Up-For-Ever</guid>

		<description>
	MAKE UP FOR EVER
 Director, Creative + VM, North America


	Face Essentials Palette
	
	360 Campaign : Social, Paid, PDP, VM/Print +
Make Up For Ever’s Face Essentials Palette went viral on social so to continue the momentum, we created a mix of assets from dynamic application videos that highlight “A Full Face in a Case” functionality of the palette, to UGC-style owned content and educational assets across platforms
Photographer/Director: Alana Tyler SlutskyDP/Editor: Max Lipka @LushpopMUA: Eddie Duyos, Randi OrlinskyHair: Jeanie Syfu Prop Stylist: Jessica OshitaProducer: Aida Angotti, 1st AD: Natalia Loff


	&#38;nbsp;&#38;nbsp;

&#38;nbsp;&#38;nbsp;

	
&#60;img width="1530" height="1908" width_o="1530" height_o="1908" data-src="https://freight.cargo.site/t/original/i/18cb4238239e79fb4406cfb549848a07caed609e318ee21a23fa621d9a83ff0e/Screenshot-2024-05-30-at-1.11.06E280AFPM_5.jpg" data-mid="228076693" border="0"  src="https://freight.cargo.site/w/1000/i/18cb4238239e79fb4406cfb549848a07caed609e318ee21a23fa621d9a83ff0e/Screenshot-2024-05-30-at-1.11.06E280AFPM_5.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0cc722a809e2c208b949b03a191411536c37824f74e5d5fdc1a319ca8e3db348/IMG_9376-2.JPG" data-mid="228076696" border="0"  src="https://freight.cargo.site/w/1000/i/0cc722a809e2c208b949b03a191411536c37824f74e5d5fdc1a319ca8e3db348/IMG_9376-2.JPG" /&#62;
&#60;img width="750" height="1114" width_o="750" height_o="1114" data-src="https://freight.cargo.site/t/original/i/223d7de763158ebd3a6a66387c2130365a79b2dceb6406ca49f9749f209e3563/Screenshot-2024-05-30-at-1.10.12E280AFPM_6.png" data-mid="228076706" border="0"  src="https://freight.cargo.site/w/750/i/223d7de763158ebd3a6a66387c2130365a79b2dceb6406ca49f9749f209e3563/Screenshot-2024-05-30-at-1.10.12E280AFPM_6.png" /&#62;
&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/e5ed4b01d60a826da0a8d1fbd308bd9fca3bcf9aa07609488bbd101889ab4e21/IMG_9378-2_1.JPG" data-mid="228076695" border="0"  src="https://freight.cargo.site/w/1000/i/e5ed4b01d60a826da0a8d1fbd308bd9fca3bcf9aa07609488bbd101889ab4e21/IMG_9378-2_1.JPG" /&#62;
&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/10b97def866807a397b139f48ce63c53e0b5f6c569e72956539d8c24b04d5f0f/unnamed-4.jpg" data-mid="228076701" border="0"  src="https://freight.cargo.site/w/1000/i/10b97def866807a397b139f48ce63c53e0b5f6c569e72956539d8c24b04d5f0f/unnamed-4.jpg" /&#62;


&#60;img width="1220" height="1224" width_o="1220" height_o="1224" data-src="https://freight.cargo.site/t/original/i/fa6c7107e80280d06c80fba331a320eb86188e0112e2edb0faabd6995c35eb63/unnamed-3.png" data-mid="228076698" border="0"  src="https://freight.cargo.site/w/1000/i/fa6c7107e80280d06c80fba331a320eb86188e0112e2edb0faabd6995c35eb63/unnamed-3.png" /&#62;
&#60;img width="2880" height="2880" width_o="2880" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a0aab1d5ced8d7ac1c49a684b53ca318e8238886371eeaff01d0b11db90668ba/US-hd-skin-face-essentials-palette-H1---H3-palettes_ourpros.png" data-mid="228076722" border="0"  src="https://freight.cargo.site/w/1000/i/a0aab1d5ced8d7ac1c49a684b53ca318e8238886371eeaff01d0b11db90668ba/US-hd-skin-face-essentials-palette-H1---H3-palettes_ourpros.png" /&#62;
&#60;img width="1928" height="1926" width_o="1928" height_o="1926" data-src="https://freight.cargo.site/t/original/i/6af726268072d75246436e79fea7cd4def620b7f5894b3c9aac77dcc9b3e8ed0/unnamed-4.png" data-mid="228076699" border="0"  src="https://freight.cargo.site/w/1000/i/6af726268072d75246436e79fea7cd4def620b7f5894b3c9aac77dcc9b3e8ed0/unnamed-4.png" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/104276e0ae4b937fce892325fafa046ca91d6bfa5ca403d543b40844d9d1f3aa/unnamed-2.jpg" data-mid="228076697" border="0"  src="https://freight.cargo.site/w/1000/i/104276e0ae4b937fce892325fafa046ca91d6bfa5ca403d543b40844d9d1f3aa/unnamed-2.jpg" /&#62;


	HD Skin Hydra Glow
	

	Consideration/Conversion Assets : Social, Paid, PDP, VM/Print +
Created owned and retailer assets that focus on transformative before/afters, benefits, application, and how-to’s, PR packaging, and VM design.
Photographer/Director: Alana Tyler SlutskyDP/Editor: Max Lipka @LushpopMUA: Eddie Duyos, Randi OrlinskyHair: Jeanie Syfu Prop Stylist: Jessica OshitaProducer: Aida Angotti, 1st AD: Natalia Loff


	&#38;nbsp;  &#38;nbsp;


&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/46cf944c7e8624aa83d0a92759ac9f2ef31166229fcd0f0897d67e62c25f8c0f/unnamed-9.jpg" data-mid="228327319" border="0"  src="https://freight.cargo.site/w/1000/i/46cf944c7e8624aa83d0a92759ac9f2ef31166229fcd0f0897d67e62c25f8c0f/unnamed-9.jpg" /&#62;
&#60;img width="1722" height="1720" width_o="1722" height_o="1720" data-src="https://freight.cargo.site/t/original/i/bab92056edbaba95c41b5fdba284c2418dcbf72bd210a8b0547cc08d7b2fa9fd/unnamed-1.png" data-mid="228327320" border="0"  src="https://freight.cargo.site/w/1000/i/bab92056edbaba95c41b5fdba284c2418dcbf72bd210a8b0547cc08d7b2fa9fd/unnamed-1.png" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/24883a4092fe550fe85994cc822429d8a470f9dad9c49de82031049f422a352d/unnamed-7.jpg" data-mid="228327324" border="0"  src="https://freight.cargo.site/w/1000/i/24883a4092fe550fe85994cc822429d8a470f9dad9c49de82031049f422a352d/unnamed-7.jpg" /&#62;
&#60;img width="1441" height="1441" width_o="1441" height_o="1441" data-src="https://freight.cargo.site/t/original/i/b92f62c8cc3d016094e8e228fb034685d58c0879c97b7ca04cbd5f537b76c83b/unnamed-5.jpg" data-mid="228327322" border="0"  src="https://freight.cargo.site/w/1000/i/b92f62c8cc3d016094e8e228fb034685d58c0879c97b7ca04cbd5f537b76c83b/unnamed-5.jpg" /&#62;
&#60;img width="2372" height="1980" width_o="2372" height_o="1980" data-src="https://freight.cargo.site/t/original/i/944ad60b1195fb149cf368358a31284c3551e57598b11f174fae4cf2eda13f8d/Screenshot-2025-03-16-at-8.32.33PM.png" data-mid="228328724" border="0"  src="https://freight.cargo.site/w/1000/i/944ad60b1195fb149cf368358a31284c3551e57598b11f174fae4cf2eda13f8d/Screenshot-2025-03-16-at-8.32.33PM.png" /&#62;
&#60;img width="2374" height="1976" width_o="2374" height_o="1976" data-src="https://freight.cargo.site/t/original/i/fb27cfeeb4421eaacb8c1b4b2e5ffcf38350d2afc08be9a6a012870a9a0d6cab/Screenshot-2025-03-16-at-8.32.22PM.png" data-mid="228328725" border="0"  src="https://freight.cargo.site/w/1000/i/fb27cfeeb4421eaacb8c1b4b2e5ffcf38350d2afc08be9a6a012870a9a0d6cab/Screenshot-2025-03-16-at-8.32.22PM.png" /&#62;


	Artist Color Pencil
	

	360 Campaign : Social, Paid, PDP, VM/Print +
Artist Color Pencil is a beloved, cult-favorite from professional make up artists to every day people. It’s always going viral on social, so we wanted to celebrate and re-promote a best-seller using an infinite scroll as a nod to its virality.
Photographer/Director: Alana Tyler SlutskyDP/Editor: Max Lipka @LushpopMUA: Eddie Duyos, Randi OrlinskyHair: Jeanie Syfu Prop Stylist: Jessica Oshita
Producer: Aida Angotti, 1st AD: Natalia Loff


&#60;img width="750" height="927" width_o="750" height_o="927" data-src="https://freight.cargo.site/t/original/i/35d89e2deaed6019efca7a683ca1972540ebeaf5aebac20d25185180c96a73a0/IMG_1609.jpg" data-mid="228075272" border="0"  src="https://freight.cargo.site/w/750/i/35d89e2deaed6019efca7a683ca1972540ebeaf5aebac20d25185180c96a73a0/IMG_1609.jpg" /&#62;
&#60;img width="564" height="566" width_o="564" height_o="566" data-src="https://freight.cargo.site/t/original/i/4dde19182818ea09508ed8216ad14599080134209f7b2fb4579053acf1ab5251/Screenshot-2025-03-12-at-1.41.09AM.png" data-mid="228077371" border="0"  src="https://freight.cargo.site/w/564/i/4dde19182818ea09508ed8216ad14599080134209f7b2fb4579053acf1ab5251/Screenshot-2025-03-12-at-1.41.09AM.png" /&#62;
&#60;img width="750" height="918" width_o="750" height_o="918" data-src="https://freight.cargo.site/t/original/i/3557531d2778228ecc6c660081f0e2562e5de7b41923e81fabb9db46c38190a7/IMG_1611_1.jpg" data-mid="228075271" border="0"  src="https://freight.cargo.site/w/750/i/3557531d2778228ecc6c660081f0e2562e5de7b41923e81fabb9db46c38190a7/IMG_1611_1.jpg" /&#62;
&#60;img width="561" height="566" width_o="561" height_o="566" data-src="https://freight.cargo.site/t/original/i/c429d529909b9db870bf4caa15b69557ee9d7283556ed4b748674bbf7ab2c076/Screenshot-2025-03-12-at-1.41.24AM.png" data-mid="228077370" border="0"  src="https://freight.cargo.site/w/561/i/c429d529909b9db870bf4caa15b69557ee9d7283556ed4b748674bbf7ab2c076/Screenshot-2025-03-12-at-1.41.24AM.png" /&#62;
&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ae291c76dd889a647495a608d7ec3b5b44c164cd9e7269888db73d837abd8970/unnamed-3.jpg" data-mid="228076702" border="0"  src="https://freight.cargo.site/w/1000/i/ae291c76dd889a647495a608d7ec3b5b44c164cd9e7269888db73d837abd8970/unnamed-3.jpg" /&#62;
&#60;img width="750" height="927" width_o="750" height_o="927" data-src="https://freight.cargo.site/t/original/i/f7a3e0258bb01abcf6c9446dc2a549e2949bd60546f6fd80a8e228866f6ddfbf/IMG_1610_1.jpg" data-mid="228075269" border="0"  src="https://freight.cargo.site/w/750/i/f7a3e0258bb01abcf6c9446dc2a549e2949bd60546f6fd80a8e228866f6ddfbf/IMG_1610_1.jpg" /&#62;
&#60;img width="564" height="568" width_o="564" height_o="568" data-src="https://freight.cargo.site/t/original/i/80dca3f846d96124d6f8f127c5dc35feb74a250f688c058b44d2f9322eff8865/Screenshot-2025-03-12-at-1.40.43AM.png" data-mid="228077372" border="0"  src="https://freight.cargo.site/w/564/i/80dca3f846d96124d6f8f127c5dc35feb74a250f688c058b44d2f9322eff8865/Screenshot-2025-03-12-at-1.40.43AM.png" /&#62;
&#60;img width="565" height="567" width_o="565" height_o="567" data-src="https://freight.cargo.site/t/original/i/68499ec9eaf547a4eedbb7cc3aad0a647e0ddf6f6fe5403f7ae1e8ebee918949/Screenshot-2025-03-12-at-1.39.26AM.png" data-mid="228077368" border="0"  src="https://freight.cargo.site/w/565/i/68499ec9eaf547a4eedbb7cc3aad0a647e0ddf6f6fe5403f7ae1e8ebee918949/Screenshot-2025-03-12-at-1.39.26AM.png" /&#62;


	Events &#38;amp; Pop Ups
	

	Product Launches and PR Events
Worked with PR and social teams to provide creative direction and designed assets for events and pop ups in US and Canada.

PR Company/Production: Public Occurences


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&#60;img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4763cb72b2c50082391c41d382798ac162743e2eb487ff96d757858a9b265363/MUFE005_RRSA1340.jpg" data-mid="228328846" border="0"  src="https://freight.cargo.site/w/750/i/4763cb72b2c50082391c41d382798ac162743e2eb487ff96d757858a9b265363/MUFE005_RRSA1340.jpg" /&#62;
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&#60;img width="1478" height="1974" width_o="1478" height_o="1974" data-src="https://freight.cargo.site/t/original/i/2a3cd8b0aa60fccace93ca38c3959d7cee1080784a06b94081b3e8f9c5cb5f34/Screenshot-2025-03-16-at-9.01.46PM.png" data-mid="228328893" border="0"  src="https://freight.cargo.site/w/1000/i/2a3cd8b0aa60fccace93ca38c3959d7cee1080784a06b94081b3e8f9c5cb5f34/Screenshot-2025-03-16-at-9.01.46PM.png" /&#62;
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&#60;img width="824" height="1040" width_o="824" height_o="1040" data-src="https://freight.cargo.site/t/original/i/3af5913ac33464172b7f9f2bec4894860cf1133c49dc46e5d3c286a3dd822338/Screenshot-2025-03-16-at-9.03.15PM.png" data-mid="228328889" border="0"  src="https://freight.cargo.site/w/824/i/3af5913ac33464172b7f9f2bec4894860cf1133c49dc46e5d3c286a3dd822338/Screenshot-2025-03-16-at-9.03.15PM.png" /&#62;
&#60;img width="816" height="1154" width_o="816" height_o="1154" data-src="https://freight.cargo.site/t/original/i/8ddfd24e2fa2a50bb0fbabb9f5ff327f562150b872dc333cc42d758907786401/Screenshot-2025-03-16-at-9.03.30PM.png" data-mid="228328888" border="0"  src="https://freight.cargo.site/w/816/i/8ddfd24e2fa2a50bb0fbabb9f5ff327f562150b872dc333cc42d758907786401/Screenshot-2025-03-16-at-9.03.30PM.png" /&#62;
&#60;img width="912" height="1222" width_o="912" height_o="1222" data-src="https://freight.cargo.site/t/original/i/7f2556bd63e59dd6304ab78837faba3139c8ea222fdf37327a9b98d707ca5312/Screenshot-2025-03-16-at-9.02.15PM.png" data-mid="228328892" border="0"  src="https://freight.cargo.site/w/912/i/7f2556bd63e59dd6304ab78837faba3139c8ea222fdf37327a9b98d707ca5312/Screenshot-2025-03-16-at-9.02.15PM.png" /&#62;


	HD Skin Concealer

	Consideration/Conversion Assets : Social, Paid, PDP, VM/Print +
Created owned and retailer assets that focus on transformative before/afters, benefits, application, and how-to’s, PR packaging, and VM design.
Photographer/Director: Alana Tyler SlutskyDP/Editor: Max Lipka @LushpopMUA: Eddie Duyos, Randi OrlinskyHair: Jeanie Syfu Prop Stylist: Jessica OshitaProducer: Aida Angotti, 1st AD: Natalia Loff


&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/31bfb45ebf77444bb8f2bfc9c4d9c28075a928f62efe3a268eebbf02e460e092/unnamed-10.jpg" data-mid="228328929" border="0"  src="https://freight.cargo.site/w/800/i/31bfb45ebf77444bb8f2bfc9c4d9c28075a928f62efe3a268eebbf02e460e092/unnamed-10.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>BUXOM</title>
				
		<link>https://ellenyoon.cargo.site/BUXOM</link>

		<pubDate>Mon, 17 Mar 2025 01:39:33 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/BUXOM</guid>

		<description>
	
BUXOMCreative Director, Art Direction + Design


	Brand Refresh
	
	Creative/Art Direction + Design
As a small, energetic brand founded in 2006, &#38;nbsp;Buxom needed an updated look and feel to reflect its “Big, Bold and Sexy” tagline. We created an evolution in the same framework : “Fun, Fierce, Forward”, and refreshed the brand guidelines to bring a colorul, expressive, and inclusive direction from lighting to casting.&#38;nbsp;
Global Director of Makup and Artistry: David Birdwell
 
Photographers: Rochelle Brock, Alana Tyler Slutsky, Lara Callahan, Sacha Perlstein, Mary Fix, Tory Rust
Hair: Jeannie Syfu, Andrita, Clara Leonard
Still Life Photographers: Tom Medvedich, Keith Greenbaum, Rikky Fernandez, Victor Prado, Jon Paterson
Prop Stylists: Jessica Oshita, Erica Oblak, Renee Flugge, Michelle Longo


	&#60;img width="3460" height="1716" width_o="3460" height_o="1716" data-src="https://freight.cargo.site/t/original/i/7dead2a97485927952217235b4b076184ec2d40c5819a1d8a8116433904a736b/Screenshot-2025-03-16-at-10.00.34PM.png" data-mid="228330221" border="0"  src="https://freight.cargo.site/w/1000/i/7dead2a97485927952217235b4b076184ec2d40c5819a1d8a8116433904a736b/Screenshot-2025-03-16-at-10.00.34PM.png" /&#62;


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&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/4840d2f1846451ba6e1ce06395f15d0eca5fcd22e17b526ce397ccfddf670b67/BX_DGG_FEC_R300_3.jpg" data-mid="235286936" border="0"  src="https://freight.cargo.site/w/629/i/4840d2f1846451ba6e1ce06395f15d0eca5fcd22e17b526ce397ccfddf670b67/BX_DGG_FEC_R300_3.jpg" /&#62;
&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/323b1e35e02ceaee7a1f9a6c4f68e2df6b1a8cf803418b814bbf3d2c9f22b9e8/BX_FOLC_HERO_SHADES_R300_3.jpg" data-mid="235286937" border="0"  src="https://freight.cargo.site/w/629/i/323b1e35e02ceaee7a1f9a6c4f68e2df6b1a8cf803418b814bbf3d2c9f22b9e8/BX_FOLC_HERO_SHADES_R300_3.jpg" /&#62;


	&#60;img width="1500" height="879" width_o="1500" height_o="879" data-src="https://freight.cargo.site/t/original/i/c3fd5abaa3d588b00d73806902b93462bb204ebdb338831c7ca65127ab4dba89/BX_website_1.gif" data-mid="228330154" border="0"  src="https://freight.cargo.site/w/1000/i/c3fd5abaa3d588b00d73806902b93462bb204ebdb338831c7ca65127ab4dba89/BX_website_1.gif" /&#62;&#60;img width="2560" height="1640" width_o="2560" height_o="1640" data-src="https://freight.cargo.site/t/original/i/b29464a6f7ec872c6cad3c903522d8bf5ef8938481bd01145c400bc904e4b04a/Screenshot-2025-03-27-at-9.06.17PM.png" data-mid="228890523" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b29464a6f7ec872c6cad3c903522d8bf5ef8938481bd01145c400bc904e4b04a/Screenshot-2025-03-27-at-9.06.17PM.png" /&#62;
	&#60;img width="769" height="1500" width_o="769" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6ef50ef8aafeeb4d931863b8c1c16b2545d672cdba243e996699d27ad6667d8b/buxom_mobile_1.gif" data-mid="228330151" border="0" data-scale="91" src="https://freight.cargo.site/w/769/i/6ef50ef8aafeeb4d931863b8c1c16b2545d672cdba243e996699d27ad6667d8b/buxom_mobile_1.gif" /&#62;&#60;img width="600" height="3839" width_o="600" height_o="3839" data-src="https://freight.cargo.site/t/original/i/57baf3b42ee5dc45c9596b0cafa6217a3cf8244f442fea1f494f56ad89bdea47/Follow-Up-1-new_1.jpg" data-mid="228330159" border="0"  src="https://freight.cargo.site/w/600/i/57baf3b42ee5dc45c9596b0cafa6217a3cf8244f442fea1f494f56ad89bdea47/Follow-Up-1-new_1.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="600" height="3721" width_o="600" height_o="3721" data-src="https://freight.cargo.site/t/original/i/2f8fca85dfb65c5b8975705f3eba982de30c98a6a1f03f1e0a01bcc70b807f1a/Welcome-email-new_1.jpg" data-mid="228330199" border="0"  src="https://freight.cargo.site/w/600/i/2f8fca85dfb65c5b8975705f3eba982de30c98a6a1f03f1e0a01bcc70b807f1a/Welcome-email-new_1.jpg" /&#62;


	Roller Disco Holiday
	

	360 Campaign : Social, Paid, PDP, VM 
Buxom goes roller disco for holiday season with a fun, campy nod back to the days of sequins, neon lights, and bold makeup looks.&#38;nbsp;
Photographer: Rochelle BrockMUA:David BirdwellHair: Andrita
Stylist: Rebecca Dennet
Product Photographer: Victor Prado
Prop Stylist: Jessica Oshita


&#60;img width="2500" height="1618" width_o="2500" height_o="1618" data-src="https://freight.cargo.site/t/original/i/3dd1cbe2369ba9763f99c7fc96232f39e1def40706571db9dbd9f5e95cb475fb/ellen-portfolio7_1.jpg" data-mid="228330158" border="0"  src="https://freight.cargo.site/w/1000/i/3dd1cbe2369ba9763f99c7fc96232f39e1def40706571db9dbd9f5e95cb475fb/ellen-portfolio7_1.jpg" /&#62;
&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/6ff5c418807bfcdcf040d56b23a3e4f88f0ffe360f05f11a4f5f60e61cab0e33/BUX087_HOLIDAY2020_ON_FIGURE_MICHELLE_OCT_SHOT3_0070.jpg" data-mid="228892171" border="0"  src="https://freight.cargo.site/w/1000/i/6ff5c418807bfcdcf040d56b23a3e4f88f0ffe360f05f11a4f5f60e61cab0e33/BUX087_HOLIDAY2020_ON_FIGURE_MICHELLE_OCT_SHOT3_0070.jpg" /&#62;

&#38;nbsp;&#38;nbsp;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80d64238566b2fa910dc3d9ecd8d4b6252340f6bd430305cc8a71cb54e279e6d/scontent-lga3-1.cdninstagram.com-7416459465587237_1.jpg" data-mid="228330170" border="0"  src="https://freight.cargo.site/w/1000/i/80d64238566b2fa910dc3d9ecd8d4b6252340f6bd430305cc8a71cb54e279e6d/scontent-lga3-1.cdninstagram.com-7416459465587237_1.jpg" /&#62;
&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/4da51dce328cabf149177040b401498013496d2f10a7b35e67f9165f610e68f5/BUX100_NOV_PRODUCT_SHOT11_0018_main_03_1.jpg" data-mid="228330140" border="0"  src="https://freight.cargo.site/w/1000/i/4da51dce328cabf149177040b401498013496d2f10a7b35e67f9165f610e68f5/BUX100_NOV_PRODUCT_SHOT11_0018_main_03_1.jpg" /&#62;
&#60;img width="624" height="939" width_o="624" height_o="939" data-src="https://freight.cargo.site/t/original/i/6e774ce18eec1ff83306dd81b343ebfaca5255bad9b51eb205ac1c23451c563e/Screen-Shot-2021-03-31-at-3.59.36-AM.png" data-mid="228330186" border="0"  src="https://freight.cargo.site/w/624/i/6e774ce18eec1ff83306dd81b343ebfaca5255bad9b51eb205ac1c23451c563e/Screen-Shot-2021-03-31-at-3.59.36-AM.png" /&#62;
&#60;img width="624" height="838" width_o="624" height_o="838" data-src="https://freight.cargo.site/t/original/i/9976a4529d2242fa2f270eaa3514a9dab49f339c69e62c86a581bb1263049441/Screen-Shot-2021-03-31-at-3.59.21-AM_5.png" data-mid="228330185" border="0"  src="https://freight.cargo.site/w/624/i/9976a4529d2242fa2f270eaa3514a9dab49f339c69e62c86a581bb1263049441/Screen-Shot-2021-03-31-at-3.59.21-AM_5.png" /&#62;


	Wanderlust Blush
	

	360 Campaign : Social, Paid, PDP, VM&#38;nbsp;
Buxom partnered with celebrity ambassador, Shay Mitchell, to launch Wanderlust Blush in January. We created the illusion of a tropical getaway, with Wanderlust Blush transporting you to warmer days with its sensorial, shimmering touch.&#38;nbsp;
Photographer/Director: Zoey GrossmanMUA: Ash K Holm, David BirdwellHair: Jesus Guerrero
Product Photographer: Tom MedvedichProp Stylist: Renee Flugge&#38;nbsp;


&#60;img width="2500" height="1618" width_o="2500" height_o="1618" data-src="https://freight.cargo.site/t/original/i/b6bd22f08184f0b2769d9cce47f033fc321e3f603a4ae10f629320cceac5f43a/ellen-portfolio5_1.jpg" data-mid="228330157" border="0"  src="https://freight.cargo.site/w/1000/i/b6bd22f08184f0b2769d9cce47f033fc321e3f603a4ae10f629320cceac5f43a/ellen-portfolio5_1.jpg" /&#62;
&#60;img width="2000" height="2650" width_o="2000" height_o="2650" data-src="https://freight.cargo.site/t/original/i/fe45723374aaab582f0b7641c074e4259c63cd2f7fd62f0adcca6cbb60625767/56a35f6896806bb944e4a1e36da40d786805ec9c-2000x2650_1.jpg" data-mid="228330123" border="0"  src="https://freight.cargo.site/w/1000/i/fe45723374aaab582f0b7641c074e4259c63cd2f7fd62f0adcca6cbb60625767/56a35f6896806bb944e4a1e36da40d786805ec9c-2000x2650_1.jpg" /&#62;
&#60;img width="1100" height="1100" width_o="1100" height_o="1100" data-src="https://freight.cargo.site/t/original/i/b38aede3ba39b2beb43d82d29802310c5aa1720c1aad73364103a25524d3d36e/Screen2BShot2B2021-04-012Bat2B9.28.022BPM_7.jpg" data-mid="228330176" border="0"  src="https://freight.cargo.site/w/1000/i/b38aede3ba39b2beb43d82d29802310c5aa1720c1aad73364103a25524d3d36e/Screen2BShot2B2021-04-012Bat2B9.28.022BPM_7.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edd8f7c867bf631f5e0484c114cbcc700b9304c1408fe4da9d54c084919c4b37/scontent-lga3-1.cdninstagram.com-7415498060914121_1.jpg" data-mid="228330166" border="0"  src="https://freight.cargo.site/w/1000/i/edd8f7c867bf631f5e0484c114cbcc700b9304c1408fe4da9d54c084919c4b37/scontent-lga3-1.cdninstagram.com-7415498060914121_1.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/370d6c6899830693bb91ab0706860356ea2adc2b8a99a4defd46a63cddb9297f/SHOT11_WNDRLST_IBIZA_SINGLE01_1267_1.jpg" data-mid="228330191" border="0"  src="https://freight.cargo.site/w/1000/i/370d6c6899830693bb91ab0706860356ea2adc2b8a99a4defd46a63cddb9297f/SHOT11_WNDRLST_IBIZA_SINGLE01_1267_1.jpg" /&#62;
&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/47ab0efc4bd61ed4d1a43ad8a8bb61a7d478182f629c1cefa6c68e090f175d7f/BUX094_SEPT_PRODUCT_SHOT9_0065_main_09_1.jpg" data-mid="228330128" border="0"  src="https://freight.cargo.site/w/1000/i/47ab0efc4bd61ed4d1a43ad8a8bb61a7d478182f629c1cefa6c68e090f175d7f/BUX094_SEPT_PRODUCT_SHOT9_0065_main_09_1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a1db08f60baef4abc0829cee6d7ca7fd9ed98af045800b45d2bfafe3d3dd2a5/edaa8e5b669c5543506ff0f1cd6ad62f40e871e3-1080x1080_7.jpg" data-mid="228330156" border="0"  src="https://freight.cargo.site/w/1000/i/0a1db08f60baef4abc0829cee6d7ca7fd9ed98af045800b45d2bfafe3d3dd2a5/edaa8e5b669c5543506ff0f1cd6ad62f40e871e3-1080x1080_7.jpg" /&#62;


	Ash K Holm Eye Palette
	

	360 Campaign : Social, Paid, PDP, VM/Print +
Buxom partnered with celebrity makeup artist, Ash K Holm to create an exclusive eyeshadow palette to showcase her favourite shades and finishes.
Photographer: Angelo Sgambati
Makeup and Artistry: Ash K Holm
Stylist: Natasha Deveraux


&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/072a992b8ee1c254203a2db2d4d419cbeec9d41618c677f5d3a5ad4625cfe2a5/ash-campaign.jpg" data-mid="228330126" border="0"  src="https://freight.cargo.site/w/1000/i/072a992b8ee1c254203a2db2d4d419cbeec9d41618c677f5d3a5ad4625cfe2a5/ash-campaign.jpg" /&#62;
&#60;img width="2500" height="3748" width_o="2500" height_o="3748" data-src="https://freight.cargo.site/t/original/i/33c8cbdf10dcd0468dc19f5f676daa85279521549cb5e21827a06a2ca2e24896/BUX108_ASH-PALETTE_ONFIG_ASH_LOOK2_SHOT2_133_03_2.jpg" data-mid="228330147" border="0"  src="https://freight.cargo.site/w/1000/i/33c8cbdf10dcd0468dc19f5f676daa85279521549cb5e21827a06a2ca2e24896/BUX108_ASH-PALETTE_ONFIG_ASH_LOOK2_SHOT2_133_03_2.jpg" /&#62;
&#60;img width="2500" height="3748" width_o="2500" height_o="3748" data-src="https://freight.cargo.site/t/original/i/87523608cac3180cc3ac68dca6c0809c25b649808756a0d58cc598e096897f13/BUX108_ASH-PALETTE_ONFIG_ASH_LOOK2_SHOT2_453_04_1.jpg" data-mid="228330148" border="0"  src="https://freight.cargo.site/w/1000/i/87523608cac3180cc3ac68dca6c0809c25b649808756a0d58cc598e096897f13/BUX108_ASH-PALETTE_ONFIG_ASH_LOOK2_SHOT2_453_04_1.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7c096aa0ab1cebc4c32d5f4d8f6607a693335e965e2b0b5be9192cd80be25a5f/BUX108_ASH-PALETTE_ONFIG_ANNA_LOOK1_SHOT4_1286_02_2.jpg" data-mid="228330145" border="0"  src="https://freight.cargo.site/w/1000/i/7c096aa0ab1cebc4c32d5f4d8f6607a693335e965e2b0b5be9192cd80be25a5f/BUX108_ASH-PALETTE_ONFIG_ANNA_LOOK1_SHOT4_1286_02_2.jpg" /&#62;
&#60;img width="854" height="1080" width_o="854" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d4bcf824eef7e45a5f9505cabaa6c4b771716133124b9e056f80be4b3b2ef7c8/art-3_1.jpg" data-mid="228330125" border="0"  src="https://freight.cargo.site/w/854/i/d4bcf824eef7e45a5f9505cabaa6c4b771716133124b9e056f80be4b3b2ef7c8/art-3_1.jpg" /&#62;
&#60;img width="2500" height="3748" width_o="2500" height_o="3748" data-src="https://freight.cargo.site/t/original/i/152bc3bb7ef3690237eab7495f0373b74ad51b6ad03d191781e00b8a63675fe9/BUX108_ASH-PALETTE_ONFIG_VIVICA_LOOK1_SHOT5_1805_02_1.jpg" data-mid="228330149" border="0"  src="https://freight.cargo.site/w/1000/i/152bc3bb7ef3690237eab7495f0373b74ad51b6ad03d191781e00b8a63675fe9/BUX108_ASH-PALETTE_ONFIG_VIVICA_LOOK1_SHOT5_1805_02_1.jpg" /&#62;
&#60;img width="439" height="533" width_o="439" height_o="533" data-src="https://freight.cargo.site/t/original/i/3f6335247cbadd91f505bf5b3d0b6e6ed18a12260883747cae69ffb2066ebbed/art-2.jpg" data-mid="228330124" border="0"  src="https://freight.cargo.site/w/439/i/3f6335247cbadd91f505bf5b3d0b6e6ed18a12260883747cae69ffb2066ebbed/art-2.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/184a200b14f0ed5db9573c51f74077de47e556ecf0d651e0c0edb5072c556c3a/BUX108_ASH-PALETTE_ONFIG_ASH_LOOK2_SHOT2_915_02_polaroid_1.jpg" data-mid="228330146" border="0"  src="https://freight.cargo.site/w/1000/i/184a200b14f0ed5db9573c51f74077de47e556ecf0d651e0c0edb5072c556c3a/BUX108_ASH-PALETTE_ONFIG_ASH_LOOK2_SHOT2_915_02_polaroid_1.jpg" /&#62;

	
	Evergreen Plump
	

	360 Campaign : Social, Paid, PDP
Buxom reinforces its position as the #1 Plumping Lip Gloss with its Full-On Plump Lip Gloss and Lipsticks. We used magnifying lenses to show the shimmering, glassy, sensorial textures of the products.
Photographer: Mary FixMakeup and Artistry: David BirdwellHair: Andrita

	
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd3390fa8ce5857babd1659ea4e08a9215d71965921466739395115aecc4887e/BUX099_EVERGREEN_ON-FIG_ANYON_SARINA_LIP1_045_04.jpg" data-mid="228330134" border="0"  src="https://freight.cargo.site/w/1000/i/dd3390fa8ce5857babd1659ea4e08a9215d71965921466739395115aecc4887e/BUX099_EVERGREEN_ON-FIG_ANYON_SARINA_LIP1_045_04.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/86fed25aec4c89f2ac8c013f44aa7a719e3d9626dc05ba91f6ed40ee3bcac839/BUX099_EVERGREEN_ON-FIG_ANYON_SARINA_LIP1_050_05_crop2_5.jpg" data-mid="228330136" border="0"  src="https://freight.cargo.site/w/1000/i/86fed25aec4c89f2ac8c013f44aa7a719e3d9626dc05ba91f6ed40ee3bcac839/BUX099_EVERGREEN_ON-FIG_ANYON_SARINA_LIP1_050_05_crop2_5.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/0eccd6ac0e83c55a4632c94e25022266ed9aa8df84d2e9ba44dde1e6cd4c8e14/BUX099_EVERGREEN_ON-FIG_MARIKO_ROSE_LIP3_112_04_7.jpg" data-mid="228330137" border="0"  src="https://freight.cargo.site/w/1000/i/0eccd6ac0e83c55a4632c94e25022266ed9aa8df84d2e9ba44dde1e6cd4c8e14/BUX099_EVERGREEN_ON-FIG_MARIKO_ROSE_LIP3_112_04_7.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a07524089b4c960474a0d15d547704c7af254247cf2b6651ac7d82224f47b53/scontent-lga3-1.cdninstagram.com-7415974344302301_1.jpg" data-mid="228330168" border="0"  src="https://freight.cargo.site/w/1000/i/1a07524089b4c960474a0d15d547704c7af254247cf2b6651ac7d82224f47b53/scontent-lga3-1.cdninstagram.com-7415974344302301_1.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a784107125195980a4efcf4a0f7be8577c04891dfb2c62b7dd6a4413e8dc9259/BUX099_EVERGREEN_ON-FIG_SHAN_RED_LIP3_099_03.jpg" data-mid="228330139" border="0"  src="https://freight.cargo.site/w/1000/i/a784107125195980a4efcf4a0f7be8577c04891dfb2c62b7dd6a4413e8dc9259/BUX099_EVERGREEN_ON-FIG_SHAN_RED_LIP3_099_03.jpg" /&#62;
&#60;img width="1108" height="1976" width_o="1108" height_o="1976" data-src="https://freight.cargo.site/t/original/i/fe216faee2ab59cdb8f5fae856638e8957f8d71e5158fb196ee3e97bc78429f5/Screen-Shot-2021-04-13-at-11.59.01-AM_1.png" data-mid="228330188" border="0"  src="https://freight.cargo.site/w/1000/i/fe216faee2ab59cdb8f5fae856638e8957f8d71e5158fb196ee3e97bc78429f5/Screen-Shot-2021-04-13-at-11.59.01-AM_1.png" /&#62;

&#38;nbsp; 
	

	Plump Shot Lip Serum
	

	360 Campaign : Social, Paid, PDP, VM
Partnered with Tiktok studios + some of Tiktok’s biggest beauty influencers to create a custom music track for the launch of Buxom’s Plump Shot Lip Serum.
Photographer: Mary FixMakeup and Artistry: David BirdwellHair: Andrita


	&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/55640630d0b218f81802bac37584416288da373c1f0aae84ccded0a9e11976f5/BUX097_Product_for_GIF_4.gif" data-mid="228330132" border="0"  src="https://freight.cargo.site/w/1000/i/55640630d0b218f81802bac37584416288da373c1f0aae84ccded0a9e11976f5/BUX097_Product_for_GIF_4.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>NARS</title>
				
		<link>https://ellenyoon.cargo.site/NARS</link>

		<pubDate>Fri, 28 Mar 2025 01:39:54 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/NARS</guid>

		<description>
	NARS
 Creative Director, Art Direction + Design


	Summer Skin
	
	Social Assets
We created seasonal social assets featuring sensorial, glowing, flushed summer skin and products.
On Figure Photographer: Alana Tyler Slutsky
Makeup: Walter Tucci, Hair: Gianluca Madelli
Product Photographer: Christopher Coppola
Prop Stylist: Trina Ong


&#60;img width="780" height="1025" width_o="780" height_o="1025" data-src="https://freight.cargo.site/t/original/i/5a8d4887258e2ba5979b0f6ba55e3e0af8267b1e41fd24eb982622db51cdfab0/IMG_5293_7.JPG" data-mid="228892486" border="0"  src="https://freight.cargo.site/w/780/i/5a8d4887258e2ba5979b0f6ba55e3e0af8267b1e41fd24eb982622db51cdfab0/IMG_5293_7.JPG" /&#62;
&#60;img width="750" height="937" width_o="750" height_o="937" data-src="https://freight.cargo.site/t/original/i/9e1c93274169c5620b5eba3509e0fb6da320597c2897706cc3d7beb0f7ec65df/NARS_SU20_Complexion_RCC_Biscuit_SMCC_Cafe_US_StillPhoto_Shot2314_MAIN.369_7.jpg" data-mid="228892512" border="0"  src="https://freight.cargo.site/w/750/i/9e1c93274169c5620b5eba3509e0fb6da320597c2897706cc3d7beb0f7ec65df/NARS_SU20_Complexion_RCC_Biscuit_SMCC_Cafe_US_StillPhoto_Shot2314_MAIN.369_7.jpg" /&#62;
&#60;img width="595" height="805" width_o="595" height_o="805" data-src="https://freight.cargo.site/t/original/i/d414afb6e40b98e7fc9f98b0b33ffe62fd6a5087a2ed88108945b89f09eca702/IMG_5292_7.JPG" data-mid="228892504" border="0"  src="https://freight.cargo.site/w/595/i/d414afb6e40b98e7fc9f98b0b33ffe62fd6a5087a2ed88108945b89f09eca702/IMG_5292_7.JPG" /&#62;
&#60;img width="1104" height="1380" width_o="1104" height_o="1380" data-src="https://freight.cargo.site/t/original/i/763ef58bda768d8943d641a5a5c3c51d4cad3da8267539598c42f024f6ca7c31/NARS_SU20_Complexion_On-Figure_SG26RP_Bahia_Tristan_US_STILL_Shot14_019_7.jpg" data-mid="228892497" border="0"  src="https://freight.cargo.site/w/1000/i/763ef58bda768d8943d641a5a5c3c51d4cad3da8267539598c42f024f6ca7c31/NARS_SU20_Complexion_On-Figure_SG26RP_Bahia_Tristan_US_STILL_Shot14_019_7.jpg" /&#62;
&#60;img width="2500" height="3124" width_o="2500" height_o="3124" data-src="https://freight.cargo.site/t/original/i/5f8ff96052b5f9656657b55c2fd84b476d9ca57d89d5dd124e591ddc74620da1/NARS_SU20_Complexion_SMCC_Cafe_Dark-Coffee__US_StillPhoto_Shot239_MAIN_1.jpg" data-mid="228892498" border="0"  src="https://freight.cargo.site/w/1000/i/5f8ff96052b5f9656657b55c2fd84b476d9ca57d89d5dd124e591ddc74620da1/NARS_SU20_Complexion_SMCC_Cafe_Dark-Coffee__US_StillPhoto_Shot239_MAIN_1.jpg" /&#62;
&#60;img width="1500" height="1876" width_o="1500" height_o="1876" data-src="https://freight.cargo.site/t/original/i/bebd14720959c6c2eb519e238ae98dfba0053ab870399f0799273eddc5a918be/Screen-Shot-2021-03-31-at-12.08.17-AM_5.png" data-mid="228892516" border="0"  src="https://freight.cargo.site/w/1000/i/bebd14720959c6c2eb519e238ae98dfba0053ab870399f0799273eddc5a918be/Screen-Shot-2021-03-31-at-12.08.17-AM_5.png" /&#62;
&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9825b4c82959aa0128b26893dbcab17a70bc7b2cbfb7204d482c8c29db464e71/Untitled-1_7.gif" data-mid="228892532" border="0"  src="https://freight.cargo.site/w/800/i/9825b4c82959aa0128b26893dbcab17a70bc7b2cbfb7204d482c8c29db464e71/Untitled-1_7.gif" /&#62;
&#60;img width="1500" height="1876" width_o="1500" height_o="1876" data-src="https://freight.cargo.site/t/original/i/146940c4c71d266c6d595ae210c41a3e4f4906ee2f759ba31efcacdf547af81f/NARS_SU20_Complexion_RCC_ShadeRange_DarkCoffeeAmandeChantillyCustard_US_StillPhoto_Shot_10_109_Main_3.jpg" data-mid="228892513" border="0"  src="https://freight.cargo.site/w/1000/i/146940c4c71d266c6d595ae210c41a3e4f4906ee2f759ba31efcacdf547af81f/NARS_SU20_Complexion_RCC_ShadeRange_DarkCoffeeAmandeChantillyCustard_US_StillPhoto_Shot_10_109_Main_3.jpg" /&#62;
&#60;img width="675" height="851" width_o="675" height_o="851" data-src="https://freight.cargo.site/t/original/i/7706cd1143f246dbb63b5a74619e1bc69d2c12b613ab4fbf9856c0e056a37c0a/IMG_5294_7.JPG" data-mid="228892487" border="0"  src="https://freight.cargo.site/w/675/i/7706cd1143f246dbb63b5a74619e1bc69d2c12b613ab4fbf9856c0e056a37c0a/IMG_5294_7.JPG" /&#62;
&#60;img width="831" height="1099" width_o="831" height_o="1099" data-src="https://freight.cargo.site/t/original/i/7675cec1917db9b1fdbcd15783dcf0c91d76cb818c11f7526994eba585318c86/IMG_5300_6.JPG" data-mid="228892522" border="0"  src="https://freight.cargo.site/w/831/i/7675cec1917db9b1fdbcd15783dcf0c91d76cb818c11f7526994eba585318c86/IMG_5300_6.JPG" /&#62;
&#60;img width="2500" height="3124" width_o="2500" height_o="3124" data-src="https://freight.cargo.site/t/original/i/84ef6413ca9f73afd81e03c75681707ca3aa5a851451280f1ad4c8aea76aab4e/NARS_SU20_Complexion_TGB_Simosa_US_StillPhoto_Shot237_BOTTLEONLY..125_7.jpg" data-mid="228892529" border="0"  src="https://freight.cargo.site/w/1000/i/84ef6413ca9f73afd81e03c75681707ca3aa5a851451280f1ad4c8aea76aab4e/NARS_SU20_Complexion_TGB_Simosa_US_StillPhoto_Shot237_BOTTLEONLY..125_7.jpg" /&#62;


	Studio 54 Holiday
	Digital + Social Assets
We created seasonal social assets featuring sensorial, glowing, flushed summer skin and products.
Photographer/Director: Sebastian Mader
Makeup: Jenny Smith
Hair: Rolando Beauchamp
Stylist: Roxane Danset
Prop Stylist: Suzy Kim


	25 Years Lip Anniversary
	
	Paid Digital/Social Assets
Created digital support assets including mid-funnel assets and paid social assets for the anniversary of NARS Core Lipstick.
Co-Creative/Art Direction with Jane Morledge
Photographer: Sebastian Kim
Makeup: Tyron Machhausen
Hair: Rolando Beauchamp
Stylist: Roxane Danset
Product Photographer: Jonathon Kambouris 


&#60;img width="2237" height="2797" width_o="2237" height_o="2797" data-src="https://freight.cargo.site/t/original/i/2dbf92f787d28e4f8f02c23dc98882b9a3c68cc9d45df1a3d118a363eb4a0cad/NARS_FA19_Lipstick_DigitalFirstPhoto_LPS_Impulse2929_GLBL_Still_222_V5_QC_7.jpg" data-mid="228892490" border="0"  src="https://freight.cargo.site/w/1000/i/2dbf92f787d28e4f8f02c23dc98882b9a3c68cc9d45df1a3d118a363eb4a0cad/NARS_FA19_Lipstick_DigitalFirstPhoto_LPS_Impulse2929_GLBL_Still_222_V5_QC_7.jpg" /&#62;
&#60;img width="1000" height="1325" width_o="1000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/d76934a5e3098637838db42ea0e1a31b8d27853ba2557f366e9bf7a4ebfec6c6/1e190d000d63ceb8c85ecbe4772be6aca25df9cf-2000x2650_7.jpg" data-mid="228892518" border="0"  src="https://freight.cargo.site/w/1000/i/d76934a5e3098637838db42ea0e1a31b8d27853ba2557f366e9bf7a4ebfec6c6/1e190d000d63ceb8c85ecbe4772be6aca25df9cf-2000x2650_7.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/466124bcc01fbb88d19d403aa4f7fee6d0e0c820e03bf6effc943dfc83e1f705/NARS_FA19_Lipstick_DigitalFirstPhoto_LPS_Orgasm2915_GLBL_Still_020_V3B_QC_6.jpg" data-mid="228892496" border="0"  src="https://freight.cargo.site/w/1000/i/466124bcc01fbb88d19d403aa4f7fee6d0e0c820e03bf6effc943dfc83e1f705/NARS_FA19_Lipstick_DigitalFirstPhoto_LPS_Orgasm2915_GLBL_Still_020_V3B_QC_6.jpg" /&#62;
&#60;img width="1801" height="1017" width_o="1801" height_o="1017" data-src="https://freight.cargo.site/t/original/i/3c79fc932f17aad1ca1572f7496b0753c73972f58435230f8d7a53a07d0d70c6/AllShades_7.jpg" data-mid="228892483" border="0"  src="https://freight.cargo.site/w/1000/i/3c79fc932f17aad1ca1572f7496b0753c73972f58435230f8d7a53a07d0d70c6/AllShades_7.jpg" /&#62;


	AfterGlow Lip Balm AIPAC
	
	Paid Digital/Social Assets
Created Digital support assets including mid-funnel assets and paid social assets for Asia.
Co-Creative/Art Direction with Jane MorledgePhotographer: Sebastian KimMakeup: Tyron MachhausenHair: Rolando BeauchampStylist: Roxane DansetProduct Photographer: Jonathon Kambouris 


&#60;img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/aed52144f41af53b3e67a9330324fad84f9426e3b68e0013f9240935cf1ae33e/_NAR007_Afterglow_TEXTURE_low_7.gif" data-mid="228892482" border="0"  src="https://freight.cargo.site/w/1000/i/aed52144f41af53b3e67a9330324fad84f9426e3b68e0013f9240935cf1ae33e/_NAR007_Afterglow_TEXTURE_low_7.gif" /&#62;
&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/49d2e3875c5f7f160aaa2da4204383cd486bc458936076e4a4df625af63bc33c/NAR007_AFTERGLOW_APPLICATION__GIF_B_400_02_sRGB300.jpg" data-mid="228892524" border="0"  src="https://freight.cargo.site/w/1000/i/49d2e3875c5f7f160aaa2da4204383cd486bc458936076e4a4df625af63bc33c/NAR007_AFTERGLOW_APPLICATION__GIF_B_400_02_sRGB300.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c98aa1dde52811b9d2dc890f8c9a136810661d80a6606d7acf3cf55d0073415b/unnamed-3.gif" data-mid="228892553" border="0"  src="https://freight.cargo.site/w/1000/i/c98aa1dde52811b9d2dc890f8c9a136810661d80a6606d7acf3cf55d0073415b/unnamed-3.gif" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/27dd6f3375428b4dbfdbc5a66f7d81ee7d6e8c6969536ce7312e1c003c62483a/unnamed-1.gif" data-mid="228892555" border="0"  src="https://freight.cargo.site/w/1000/i/27dd6f3375428b4dbfdbc5a66f7d81ee7d6e8c6969536ce7312e1c003c62483a/unnamed-1.gif" /&#62;

&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/f07f6ab1ad0aa7bf2d788fcbe419e74e06f36da26b462eaf924532dc2d90b7ef/JK_Beauty_136_1_3.jpg" data-mid="235286947" border="0"  src="https://freight.cargo.site/w/629/i/f07f6ab1ad0aa7bf2d788fcbe419e74e06f36da26b462eaf924532dc2d90b7ef/JK_Beauty_136_1_3.jpg" /&#62;
&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/65fe9347bd3c5b0498b0c7a016c05ba1b7444c55ba47f7e6bd62014fc6e3f073/JK_Beauty_137_1_3.jpg" data-mid="235286944" border="0"  src="https://freight.cargo.site/w/629/i/65fe9347bd3c5b0498b0c7a016c05ba1b7444c55ba47f7e6bd62014fc6e3f073/JK_Beauty_137_1_3.jpg" /&#62;
&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/b136c3ac717134df3023a38ed11613b518d0186bd08c06e6929cd1f55a302764/JK_Beauty_131_1_3.jpg" data-mid="235286945" border="0"  src="https://freight.cargo.site/w/629/i/b136c3ac717134df3023a38ed11613b518d0186bd08c06e6929cd1f55a302764/JK_Beauty_131_1_3.jpg" /&#62;
&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/ef1a7cbd9f1a41b8b463df1e4da45075250e39262fdb93af066d48e3b1963e8b/JK_Beauty_129_1_3.jpg" data-mid="235286946" border="0"  src="https://freight.cargo.site/w/629/i/ef1a7cbd9f1a41b8b463df1e4da45075250e39262fdb93af066d48e3b1963e8b/JK_Beauty_129_1_3.jpg" /&#62;


	Natural Radiant 
Long-Wear Foundation
	
	Paid Digital/Social Assets
Created Digital support assets including mid-funnel assets and paid social assets for the launch of NRLF.
Co-Creative/Art Direction with Jane MorledgePhotographer: Sebastian KimMakeup: Tyron MachhausenHair: Rolando BeauchampStylist: Roxane DansetProduct Photographer: Jonathon Kambouris 


&#60;img width="2500" height="1618" width_o="2500" height_o="1618" data-src="https://freight.cargo.site/t/original/i/e376669748b5a99f8feacb43ee9e0a83789a5d62643bfafe43aa1b3454d9c667/ellen-portfolio10.jpg" data-mid="228892535" border="0"  src="https://freight.cargo.site/w/1000/i/e376669748b5a99f8feacb43ee9e0a83789a5d62643bfafe43aa1b3454d9c667/ellen-portfolio10.jpg" /&#62;
&#60;img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/b60b081582bd62f224a64e65a25409f80b17ddb7b7d3a5a88d0435f18d34d551/ellen-portfolio7.jpg" data-mid="228892520" border="0"  src="https://freight.cargo.site/w/1000/i/b60b081582bd62f224a64e65a25409f80b17ddb7b7d3a5a88d0435f18d34d551/ellen-portfolio7.jpg" /&#62;
&#60;img width="1000" height="647" width_o="1000" height_o="647" data-src="https://freight.cargo.site/t/original/i/99294759555c24491b40ed94305c2aa8a08acb0fc7f66a5336ba42fba9098662/ellen-portfolio8_7.jpg" data-mid="228892494" border="0"  src="https://freight.cargo.site/w/1000/i/99294759555c24491b40ed94305c2aa8a08acb0fc7f66a5336ba42fba9098662/ellen-portfolio8_7.jpg" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3e28af2f88fa9f96ad37aed1bd542f7e76a56e1f67cc558ec999c500538f4b80/NARS_SP19_NRLF_DigitalPhoto_FINISHED_LOOK_302_05-2_4.jpg" data-mid="228892511" border="0"  src="https://freight.cargo.site/w/1000/i/3e28af2f88fa9f96ad37aed1bd542f7e76a56e1f67cc558ec999c500538f4b80/NARS_SP19_NRLF_DigitalPhoto_FINISHED_LOOK_302_05-2_4.jpg" /&#62;
&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3d9f85d1dd2b27febcb84f7df661720317959a7f9e14fb86557d460b654589c4/NAR007_NRLF_BEFORE_AFTER_APPLICATION_B_010_sRGB300_5.jpg" data-mid="228892508" border="0"  src="https://freight.cargo.site/w/1000/i/3d9f85d1dd2b27febcb84f7df661720317959a7f9e14fb86557d460b654589c4/NAR007_NRLF_BEFORE_AFTER_APPLICATION_B_010_sRGB300_5.jpg" /&#62;
&#60;img width="629" height="800" width_o="629" height_o="800" data-src="https://freight.cargo.site/t/original/i/e22e8154982eca4e786f66f991272a84a9885457081204370723d162084d53f9/JK_Beauty_118_1_3.jpg" data-mid="235286943" border="0"  src="https://freight.cargo.site/w/629/i/e22e8154982eca4e786f66f991272a84a9885457081204370723d162084d53f9/JK_Beauty_118_1_3.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/b6c7467248688b22ce2976a335a512b3cb203c6f16b39d8eaf5d516e838de203/NAR007_NRLF_Shot_4_sRGB300_3.jpg" data-mid="228892509" border="0"  src="https://freight.cargo.site/w/1000/i/b6c7467248688b22ce2976a335a512b3cb203c6f16b39d8eaf5d516e838de203/NAR007_NRLF_Shot_4_sRGB300_3.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>WASO</title>
				
		<link>https://ellenyoon.cargo.site/WASO</link>

		<pubDate>Thu, 03 Apr 2025 02:48:56 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/WASO</guid>

		<description>
	
WASOCreative Director, Art Direction + Design


	&#38;nbsp; 
Social Launch
	
	Social Assets
Fun, playful social assets to speak to the application methods, benefits, and ingredients of WASO’s skincare products.
Photographer: Lara Callahan
Makeup: Holly Gowers, Hair: Clara Leonard
Product Photographer: Victor Prado
Prop Stylist: Nicole Louie, Food Stylist: Sue Li


	&#60;img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/bba4746e8ac32e07968537617c0d08e2ace0c633a51ab67204bcb85dd140eb21/unnamed.jpg" data-mid="229186829" border="0"  src="https://freight.cargo.site/w/1000/i/bba4746e8ac32e07968537617c0d08e2ace0c633a51ab67204bcb85dd140eb21/unnamed.jpg" /&#62;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c2b1a1a6b0da187160c8f732132bbe64e7be68a5fbb8a647ad1b9011ee9a21e3/BEAUTY_SMART_WATER_3.gif" data-mid="229186611" border="0"  src="https://freight.cargo.site/w/1000/i/c2b1a1a6b0da187160c8f732132bbe64e7be68a5fbb8a647ad1b9011ee9a21e3/BEAUTY_SMART_WATER_3.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b8b347591b7693d0d4fd9257ec0ac8c16b0003ede64f48efbe0809821fca213b/PORELESS_MATTE_PRIMER_6.gif" data-mid="229186613" border="0"  src="https://freight.cargo.site/w/1000/i/b8b347591b7693d0d4fd9257ec0ac8c16b0003ede64f48efbe0809821fca213b/PORELESS_MATTE_PRIMER_6.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/700068a03c090ca005cfa003b0e80fdf636e68ba2f104c497bf589b049732b4d/GIGA_HYDRATING_CREAM_6.gif" data-mid="229186612" border="0"  src="https://freight.cargo.site/w/1000/i/700068a03c090ca005cfa003b0e80fdf636e68ba2f104c497bf589b049732b4d/GIGA_HYDRATING_CREAM_6.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a155d486d87732639f9129660bb4040c6edf95d252ab1d95df8f957454aec851/EYE_OPENING_ESSENCE_5.gif" data-mid="229186615" border="0"  src="https://freight.cargo.site/w/1000/i/a155d486d87732639f9129660bb4040c6edf95d252ab1d95df8f957454aec851/EYE_OPENING_ESSENCE_5.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0fc860a9472b5da7337f03b4d91c7d6de55ec70d0825fa21f390352a829c1ce4/SHU027_WASO_BEAUTY_SMART_WATER_7.gif" data-mid="229186614" border="0"  src="https://freight.cargo.site/w/1000/i/0fc860a9472b5da7337f03b4d91c7d6de55ec70d0825fa21f390352a829c1ce4/SHU027_WASO_BEAUTY_SMART_WATER_7.gif" /&#62;
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&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7220c09447836747efc401cfadb055d5a048bc26525b45379f2e5047715ce2d9/SHU027_WASO-2020_Product-Still_Image-of-jar_Eye-Opening-Essence_1.jpg" data-mid="229186841" border="0"  src="https://freight.cargo.site/w/1000/i/7220c09447836747efc401cfadb055d5a048bc26525b45379f2e5047715ce2d9/SHU027_WASO-2020_Product-Still_Image-of-jar_Eye-Opening-Essence_1.jpg" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/34941ee24e7bef6241fa9918df3b8e2da4d34aeedc7eafe5921eb14aa48afff5/SHU027_WASO-2020_Product-Still_Image-of-jar_Beauty-Smart-Water_1.jpg" data-mid="229186835" border="0"  src="https://freight.cargo.site/w/1000/i/34941ee24e7bef6241fa9918df3b8e2da4d34aeedc7eafe5921eb14aa48afff5/SHU027_WASO-2020_Product-Still_Image-of-jar_Beauty-Smart-Water_1.jpg" /&#62;
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&#60;img width="410" height="422" width_o="410" height_o="422" data-src="https://freight.cargo.site/t/original/i/b157d1ea81b03e6aa37d3f212068415487304e2159199946b55eab9d08142038/GIGA_GIF_wave_other_1.gif" data-mid="229186840" border="0"  src="https://freight.cargo.site/w/410/i/b157d1ea81b03e6aa37d3f212068415487304e2159199946b55eab9d08142038/GIGA_GIF_wave_other_1.gif" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b996ea17e54b15d0fd2a62942adce15b020e9cf211f38406bb63f8bf1c52ded/Giga-Hydratin-Cream_1.gif" data-mid="229186846" border="0"  src="https://freight.cargo.site/w/1000/i/3b996ea17e54b15d0fd2a62942adce15b020e9cf211f38406bb63f8bf1c52ded/Giga-Hydratin-Cream_1.gif" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/68a040f42bb379a1fe515e90459dbe5cfba867aeb54f3de6b0dcf156e8ceb9ff/SHU027_WASO-2020_Product-Still_Ingredient_Giga-Hydrating-Cream_1.jpg" data-mid="229186830" border="0"  src="https://freight.cargo.site/w/1000/i/68a040f42bb379a1fe515e90459dbe5cfba867aeb54f3de6b0dcf156e8ceb9ff/SHU027_WASO-2020_Product-Still_Ingredient_Giga-Hydrating-Cream_1.jpg" /&#62;
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&#60;img width="2000" height="2001" width_o="2000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/cfcf5725c0c284282ad78253d7528e9a05bcde33b22442cdaf4a95ed470a130e/SHU027_WASO-2020_Product-Still_Goop_Eye-Opening-Essence_1.jpg" data-mid="229186837" border="0"  src="https://freight.cargo.site/w/1000/i/cfcf5725c0c284282ad78253d7528e9a05bcde33b22442cdaf4a95ed470a130e/SHU027_WASO-2020_Product-Still_Goop_Eye-Opening-Essence_1.jpg" /&#62;
&#60;img width="760" height="760" width_o="760" height_o="760" data-src="https://freight.cargo.site/t/original/i/b4d29cc578fb11a5956601b96261e7df64b5705b42111fbd55cbcb784a96d3d3/EYE_OPENING_3.gif" data-mid="229186827" border="0"  src="https://freight.cargo.site/w/760/i/b4d29cc578fb11a5956601b96261e7df64b5705b42111fbd55cbcb784a96d3d3/EYE_OPENING_3.gif" /&#62;


	 &#38;nbsp;


	&#38;nbsp; &#38;nbsp; &#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Shiseido</title>
				
		<link>https://ellenyoon.cargo.site/Shiseido</link>

		<pubDate>Thu, 03 Apr 2025 02:17:51 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/Shiseido</guid>

		<description>
	
ShiseidoCreative Director, Art Direction + Design


	&#38;nbsp; 


Controlled Chaos Mascara Campaign
	
	360 Campaign : Social, Paid, PDP, VM+
Global Campaign Launch Video for Shiseido Controlled Chaos Mascara. The mascara’s control and intense volume mimics the controlled-chaos of Ginza Tokyo in Japan.

Director: Barnaby Roper
Makeup: James Boehmer
Hair: Rolando Beauchamp
Stylist: Natasha Deveraux


&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/7937a98e10b45aa189830aed883218a26a238c773324fd75cc8bf3fb60a151e7/unnamed.gif" data-mid="229185955" border="0"  src="https://freight.cargo.site/w/512/i/7937a98e10b45aa189830aed883218a26a238c773324fd75cc8bf3fb60a151e7/unnamed.gif" /&#62;
&#60;img width="1908" height="1072" width_o="1908" height_o="1072" data-src="https://freight.cargo.site/t/original/i/ebec15f41cf0aef438fd24ba18048f43d092b522c09d88cbed0fe2620b9d70ec/Screen-Shot-2021-04-01-at-12.50.01-AM_1.png" data-mid="229185956" border="0"  src="https://freight.cargo.site/w/1000/i/ebec15f41cf0aef438fd24ba18048f43d092b522c09d88cbed0fe2620b9d70ec/Screen-Shot-2021-04-01-at-12.50.01-AM_1.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/15d372f23391e8a2eaf3c7db47547fa73ab765494495661ea7247d4d30d637ad/_0000_BUX067_SEPT_SMEAR_SHOT04_12_v1_4.jpg" data-mid="229185949" border="0"  src="https://freight.cargo.site/w/1000/i/15d372f23391e8a2eaf3c7db47547fa73ab765494495661ea7247d4d30d637ad/_0000_BUX067_SEPT_SMEAR_SHOT04_12_v1_4.jpg" /&#62;
&#60;img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/05f0c3c070922aaf938a56525ec3ea64740ec889cd8fa563ed0a4d0455161f02/unnamed-1.jpg" data-mid="229185954" border="0"  src="https://freight.cargo.site/w/1000/i/05f0c3c070922aaf938a56525ec3ea64740ec889cd8fa563ed0a4d0455161f02/unnamed-1.jpg" /&#62;
&#60;img width="1000" height="1325" width_o="1000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/053bb9411bcb7a7335eedc497fc636812d9b33fce1dd3fe097e7b1b79699aa55/d727d71b347d346a22a82cb7c44cf0c521d19402-2000x2650_4.jpg" data-mid="229185953" border="0"  src="https://freight.cargo.site/w/1000/i/053bb9411bcb7a7335eedc497fc636812d9b33fce1dd3fe097e7b1b79699aa55/d727d71b347d346a22a82cb7c44cf0c521d19402-2000x2650_4.jpg" /&#62;


	 &#38;nbsp;


	&#38;nbsp; &#38;nbsp; &#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>BareMinerals</title>
				
		<link>https://ellenyoon.cargo.site/BareMinerals</link>

		<pubDate>Thu, 03 Apr 2025 02:27:02 +0000</pubDate>

		<dc:creator>Ellen Yoon</dc:creator>

		<guid isPermaLink="true">https://ellenyoon.cargo.site/BareMinerals</guid>

		<description>
	
BareMineralsCreative Director, Art Direction + Design


	&#38;nbsp; 


The Power of Good Campaign

ft. Letitia Wright, 
Hailey Bieber, 
Rosie Huntington-Whiteley
	
	360 Campaign : Social, Paid, PDP, VM+
We created a brand equity campaign kicking off with Letitia Wright and a secondary phase featuring Hailey Bieber and Rosie Huntington-Whitely, to highlight BareMineral’s new brand platform: The Power of Good. It featured in D/OOH in major cities including Times Square, NYC and Picadilly Circus, London. 

Director: Ellen Yoon, Zoey Grossman
DP: Tristan Sheridan
Photographer: Zoltan Tombor, Tom Schirmacher
Makeup: Chris Colbeck, Hair: Gavin Harwin
Stylist: Caroline Titcumb
PR Coverage:ELLE PR Coverage
Cosmetics Business


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&#60;img width="2500" height="1705" width_o="2500" height_o="1705" data-src="https://freight.cargo.site/t/original/i/222c8cf26713cf3e7c7ad283ce838e8a0537b298d8aeef0b75620372f4d3a960/bare_POG_Web_03_7.jpg" data-mid="229186112" border="0"  src="https://freight.cargo.site/w/1000/i/222c8cf26713cf3e7c7ad283ce838e8a0537b298d8aeef0b75620372f4d3a960/bare_POG_Web_03_7.jpg" /&#62;
&#60;img width="952" height="417" width_o="952" height_o="417" data-src="https://freight.cargo.site/t/original/i/ffdf4c08edc0a926f108f02971881c32e88d8c61913ed8e8b6fe284d2c58868a/Screenshot-2025-05-21-at-3.08.02PM.png" data-mid="233559199" border="0"  src="https://freight.cargo.site/w/952/i/ffdf4c08edc0a926f108f02971881c32e88d8c61913ed8e8b6fe284d2c58868a/Screenshot-2025-05-21-at-3.08.02PM.png" /&#62;
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&#38;nbsp; &#38;nbsp;


	&#38;nbsp; 


Complexion Rescue Defense ft. Katie Jane Hughes
	
	360 Campaign : Social, Paid, PDP, VM+
New launch campaign for Complexion Rescue Defense Tinted Moisturizer. Showcases protection against UV and Blue light.
Co-Art Direction + Design with Taylor Diglio
MUA tutorial by Katie Jane Hughes.
Photographer: Tom Schirmacher
Makeup: Mariel Barrera
Hair: Gavin Harwin
Stylist: Nina Fenton


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